Hi. I’m another guy who didn’t know he had ADHD/ADD until later in life.

Everyone else just smiled, shrugged, and said, “Yeah, no sh*t.”

Yeah. That kind of hit me sideways. But suddenly a thousand pieces snapped into place.

I’ve been a creative, entrepreneur, founder, product guy, idea guy—basically juggling twelve tabs open in my head at once since forever. I’ve built companies, led teams, launched products, raised kids (and now a grandkid), and spent a whole lot of late nights wondering why my brain wouldn’t shut off.

Turns out, my brain wasn’t broken—it was just running a completely different operating system.

And unknowingly, I’d already built support systems—routines, tools, little workarounds—to keep up with my own chaos. I didn’t call them coping mechanisms at the time, but that’s exactly what they were.

This site is a place to share the journey.

Not because I’ve got it all figured out (spoiler: I don’t), but because maybe some of what I’ve learned—through success, failure, rabbit holes, and hyperfocus spirals—might help another creative brain out there.

I’m not big on labels.

I don’t pretend to be an expert on ADD or neurodivergence.

I’m just here to raise a flag and say:

“Hey, if your brain feels like a pinball machine too, you’re not alone.”

Depending on the minute, I’m a photographer, a strategist, a builder, a doodler, a dad, a grandpa, a tinkerer, a product guy, or a curious human chasing whatever sparked my brain that day. I collect inspiration like scraps—sometimes they come together in a brilliant flash, sometimes they sit in a mental junk drawer until the dots connect years later.

So yeah, welcome to my many rabbit holes.

I’ll share what I can, how I can.

It might be messy. It might be raw. It’ll definitely be real. And hey, if it helps you skip a few potholes I’ve face planted in—worth it.