#leadership

I told myself the 2am idea-bombs were productivity. They were just fires my team and my family had to put out by morning. On passion with no off-switch, and what it costs.

Twenty years running a 250-person creative agency taught me the chaos wasn't a bug. It was six kinds of ADHD brain, and once I could name them, I ran them like a symphony.

I built a creative agency around neurodivergent brilliance and hard celebration. I missed what the culture was costing people. Here's what I'd do differently now.

Every agency has a silver-tongued prophet who dazzles the room, vanishes before the work, and gets rich on the budget that fails. Here is how to spot him.

Artists who rolled in at 11am, a coder who forgot to eat, a strategist muttering at a whiteboard. On paper it was insanity. In practice, we were lightning.